Built from
the Inside
Out.
Most brand studios are built by designers. Laufwerk is built by someone who spent 25 years inside the organisations brand studios work for — and learned exactly what separates work that performs from work that just looks good.
Laufenburger
Richard Laufenburger has spent 25 years inside the most demanding organisations in the world — building platforms, directing programs, and managing the intersection of strategy, technology, and creative execution at enterprise scale.
He has led initiatives for Pfizer across 42 brands and $6B+ in revenue. He delivered enterprise platforms for IKEA, British Airways, and Electrolux.
Design experience is just the beginning. What sits behind it — 25 years of strategy, research, and enterprise execution — is what makes Laufwerk different from every other brand studio.
The Difference Is
The Background.
Every brand studio can design. Not every brand studio has sat on the other side of the table at enterprise scale — and understands what it actually takes for a brand to work.
As the person who needed the brand fixed and the person who had to make it work. That dual perspective means Laufwerk designs for performance, not presentation. Every decision is made with an understanding of what happens after the file is delivered.
When you've built systems for Pfizer under compliance scrutiny, managed infrastructure for the TSA, and delivered platforms for $6B+ revenue operations — precision is not a design principle. It is a survival skill. That standard applies to every Laufwerk engagement regardless of size.
Having spent years as the client who had to justify brand decisions to legal, compliance, marketing, and executive teams — the first question is always: what is this actually supposed to do? Design follows strategy. Never the other way around.
Work with someone
who's been on your side.
One conversation. No pitch until we understand where you are and where you need to go.
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