Brand Built to Match the Reality.
New Air Club had real clients, a clear service proposition, and genuine credibility — but the brand wasn't carrying any of it. The visual language didn't communicate what they actually were, and the materials weren't matching the audience they were serving: founders, athletes, and executives representing new wealth and new standards.
They knew something was off. The brief was to find exactly what it was, define where the brand should sit, and rebuild everything precisely around that position.
The Full Engagement.
Logo, monogram mark, color palette, typography system — Acumin Variable Concept at condensed medium for display, weight 300 for body. A warm, restrained palette: deep warm black, cream, film grain grey, muted gold.
Complete HTML and PDF brand guidelines document. The single source of truth for every future design decision — colors, typography, photography direction, usage rules.
Front and back. The NAC monogram embossed on matte black stock with gold foil detail. Every card a tactile proof of the brand.
Full business stationery system — letterhead, proposal templates, trip confirmation email, business development letter.
Eight slide layouts covering every presentation need — title, section, content, stats, comparison, image, quote, and closing. Built to the brand, not to PowerPoint defaults.
Branded HTML signatures for the full leadership team — Jeremy Epperson, Ryan Senalik, Doug Gottlieb, Ric Bucher, Jacques Jones.
Eight-page custom HTML site — homepage, experience, discreet security, standards, about, book, privacy, terms. Mobile-responsive, GSAP page transitions, GA4 tracking, full SEO foundation.
A 22-slide pitch deck for a professional sports organisation partnership. Built to the brand system, not a template.
Every client-facing touchpoint rebuilt from scratch. A brand system that finally matches the operational reality — and a website that earns the attention of the audience NAC actually serves.