Shift Your State.
Twenty scent sticks. Each one built around a specific mood, mindset, or moment — formulated on peer-reviewed neuroscience, not wellness marketing. Rosemary for memory. Lavender for the GABAergic pathway. Frankincense crossing the blood-brain barrier.
The brand needed to live at the intersection of science and lifestyle — credible enough for the research to land, beautiful enough for the product to sell. Not aromatherapy. Not a supplement. Something new.
Logo, color system, typography. A brand that signals precision and intentionality — clean, modern, confident. Neither clinical nor soft. Built for a product that takes scent seriously as a tool, not a luxury.
Complete identity guidelines — logo usage, color system, typography, photography direction. Built to scale from a direct-to-consumer launch to retail and wholesale channels.
Naming system for all 20 mood-based scent sticks. Each name communicates the emotional state, not the ingredient — giving customers a reason to choose before they've smelled anything.
Names, positioning, and visual identity for six curated kit collections — including The Entrepreneur (Focus. Build. Recover. Repeat.) and the Heartbreak Survival Kit. Each kit a complete emotional narrative.
Full e-commerce site at wyft.life — homepage, shop, scent science. The scent science section presents the peer-reviewed research behind every key ingredient in accessible, credible language.
20 documented blends with a master oil list, sourcing notes for five individually-sourced oils, and a mixing protocol for the first test vial production run.
A brand that makes the science feel inevitable and the product feel essential — positioned at the intersection of neuroscience, lifestyle, and intentional living.